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Our Obsessions

Why do marketers have this sick obsession with wanting everyone to care about what they are doing? Stop shoving your message down the throats of unwilling prospects.

The sad fact is, that even with amazing products, most people really couldn’t care less about what you’re building or doing.

Usually it’s because you’ve failed miserably at answering the “Why should I care?” questions for your potential users. You have to also realize that even with something amazing, only a subset of people are going to qualify to benefit in any way at all.

And of that small segment, even fewer people will give you their strained attention span, and your conversion will be yet another percentage of this group.

Starting to notice a trend? Most people aren’t going to care about you, your product or your service. Start accepting this now.

But this is actually a GREAT thing for your business, you just need to understand why.

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Man ignoring mistakes by covering his ears

Even if you don’t realize it, you’re probably doing something that’s having a hugely negative impact on your bottom line.

Nearly every business on the planet is forgetting to use at least ONE (or more) of these to grow their business and it’s only a matter of time before their competitors do beat them to it. None of us want that to happen.

Are you making these common mistakes?

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Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.

We wanted to find a way to build an email incredibly fast, in a way that people actually find interesting, engaging and well - cool. It took a lot of testing to weed-whack through all the hype and find something that really worked.

The result? We ended up building our own solution, focused around the idea of contests and rewarding people for taking the actions that ultimately led to more leads on our email list. Everyone wins (and some literally do!), because as it turns out people love contests regardless of their market place.

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You would think everyone would be on the same page by now, after all nearly ever single reputable personality (and a few that aren’t so reputable) have been touting the value of having a big email list.

In fact, even a publication as mainstream as The Verge, who I love by the way, ran an article last year about “Scamworld” that talked about the raw power of email that results in millions of dollars of revenue (even if you don’t agree with the practices to do so).

Also last year a buddy of mine, Derek Halpern from Social Triggers did a test to once and for all put the nail in the coffin about the misconception that social media is even worth your time in comparison to email. He posted a link about a new blog post to his 30,000 Twitter Followers and emailed his 30,000 email subscribers (at the time).

The results: Twitter sent 300 clicks while e-mail generated 4,200 clicks. Which would you rather have for your list of 30,000?

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I love learning about abstract ideas and thoughts around startups from people I respect who are actually in the trenches doing stuff. Recently, a neat iOS App came out that’s free and packages up some of the best startup videos all in one convenient place.

You can download the free App and get a bonus course by clicking here.

This app includes some of my favorite product launches, college speeches and even some long really interesting video by Steve Jobs that I had actually never seen before. The guy behind it, Matt Smith, even included some training videos on how he had the app made that you might find interesting as well.

My startup, Contest Domination, is a proud sponsor of this app because we believe in things that help the startup community be inspired to build cool things.

A common mistake people make once they finally start building an audience and an email list is simply not knowing what that audience cares about and wants to learn more about.

I’ve made this mistake like everyone else – but fortunately with just a little bit of diligence this can be avoided and makes your existing assets worth a multiple more than they were to start with. If you don’t get this right you’ll be paying for it and end up losing the attention from almost everyone who’s listening right now.

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