Social Media Hockey Stick?
Every business model includes some sort of hockey stick growth for when clients understand the service and really start to adopt it at an alarming rate. Even with Twitter the user base has exploded sooner and larger than the founders had predicted according to their meeting notes that were released on TechCrunch a few weeks ago.
Today Facebook is officially the 4th largest website on the Internet with 340 million unique visitors in June (comScore). While it still falls far behind #3 Yahoo! Sites which has amassed 581 million uniques in the month of June it shows the pure power of social media in a large scale. The other interesting part of the ranking is that the top 3 (Google, Microsoft, Yahoo respectively) are all the culmination of services and domains that the firms own while Facebook’s numbers are solely Facebook.com as they do not currently own 3rd party sites.
Twitter is only reporting roughly 44.5 million uniques in the month of June, but again these numbers only represent Twitter.com which does not include the methods that most people interact with the service through third party applications, mobile devices etc. Twitter has even found it’s way into pop music with @mistahfab creating the song “Hit Me On Twitter” (link), and relates the popularity of the service with what used to MySpaces’ kingdom back in 2006. It will be interesting to see how Twitter builds on their service oriented platform to continue their high rate of adoption and how they plan on becoming ubiquitous to those who currently see no value in the service.
I believe that now more than any other time does the social media platform have a chance of wide market adoption across multitudes of countries to reach such a diverse audience that any marketing initiative would have the chance at success across the sites. Facebook has shown that they are able to create a cleverly targeted advertising platform that allows a much higher value targeted customers for companies looking to create traffic, buzz, sales or all of the above.
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