Digg.com Enables “Digg Ads”
It has been noted a few times that Digg wants to change the way they monetize their advertising inventory by engaging their visitors to judge the quality of the advertisement (as well as relevancy to the audience). Digg’s methodology for completing this is to charge an advertiser less for the higher amount of “Digg’s” the advertisement receives. Thus rewarding the advertiser for creating high quality ad copy and finding suitable content that actually resonates with Digg’s installation base.
Today I caught a glimpse of Digg Ads in action and I have to admit that I like this integration much more than the standard banner ads that most websites run as a revenue model. The content is suitable, interesting and unobtrusive. An advertisement that actually provides value? Google thinks their AdSense program adds value by offering “additional content to users”, but this is the first system that I have seen that might truly add value to the user experience of any given website.
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