Fueling the Social Media Flame
When building a community around your brand or service, there are so many tools out now to push users with a much smaller barrier to entry than before. This is possible because now users are already signed up for singular services (such as Facebook) and engaging with your specific pages, brands and services is easier than ever. Once you have pushed enough fans to spark a moderate amount of interest in your brand you can use cost effective incentives to drive larger numbers to your fan base.
Specifically, the case study of MyBigGive has found that utilizing Facebook Fans and Twitter followers result in some of the most engaged users that convert into much larger purchases than any other referring website. This can mostly be attributed to friend-friend recommendation that adds validity to the offering.
In order to achieve increased Fan Page user growth, MyBigGive decided to offer up an iPod Nano contest when a particular goal is met, check the video below to see the offering.
Did you want more? Follow @travisketchum here!
DISCLAIMER: Before acting on this post, be sure to read my disclaimer.
Did you enjoy this post? Why not leave a comment below and continue the conversation, or subscribe to my feed and get articles like this delivered automatically to your feed reader.
Comments
The lower barrier to entry is really key for current generation entrepreneurs. Just as with open source projects (such as Android), the consumer wins in the long run by having more people attempt at producing choices. These options then consolidate down the line to create the highest value at the lowest possible price, while giving everyone a seemingly equal chance at profiting from innovative ideas and/or services.
How did actually run the contest? Did you use a 3rd party? How did you decide who won?
Were there any speed bumps in the giveaway?
I think that you are right and that companies need to see the engagement in social media and marketing is much stronger than the traditional marketing of the last generations. The ability to promote with little cash gives all styles of entrepreneurs great opportunities with little barriers to entry.