The Allure of Treasure {hint:It’s Shiny}
Do you want money? Duh, yes. How about the chance to win a brand new Tesla? Who could say no?
The idea of big prize giveaways are an age old practice that Las Vegas has been using for decades. {Anybody remember the National Lampoon where they win the Dodge Viper?} Jason Calacanis, the founder of Mahalo among other things has recently put snagged the Twitter handle @auto for automotive related posts. So how do you drive (no pun intended) a ton of followers to a new handle, and make sure they stick around for the long shot? Here is the Jason system:
- Have established success at building business
- Have enough money you can buy two Teslas (at put on order)
- Make people TRUST you, and that you are not a fly by night scammer
- Get some of the more influential people on Twitter to retweet the contest
- Voila! Instant follower growth, and likely won’t even have to give away the car!
Jason has built up his personal brand with loads of credibility, in todays social networking credibility most certainly holds the highest value. This point is driven home when you consider that according to Twitter (via @neilpatel) there are over 15k “Social Media Experts”, and in reality they don’t know anymore about the space that your boss who also thinks they are an expert 
So what exactly is his catch, and what is the most likely result?
To win the Tesla, you must first become a follower of the @auto account (the car would only be given away to one of the followers). Secondly, @auto has to become the #1 followed account on Twitter beating out @aplusk which would currently require in the neighborhood of 4 Million followers.
The likely result?
It is doubtful that @auto is going to become the number one followed account on Twitter even with titans like @kevinrose retweeting the challenge along with blog support. However, what @jason is likely going to end up with is a heavily followed account of over 1 million users… for essentially free. I believe that he would honestly give away the serial #85 Tesla S that he has pre-ordered because 4 million followers is worth that much, even @shoemoney with 85k followers was able to bring in close to $15,000 in one month due to clicks on advertisements to other peoples content. As any good marketer knows though, if someone else is willing to pay that much for clicks from your feed you are the ultimate sucker because the clicks are worth more than what they are paying.
Did you want more? Follow @travisketchum here!
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