8k New Followers in 4 Weeks (Case Study)

by Travis Ketchum · 9 comments

New Twitter logo for 2012

A recent customer of mine who is used to using contests to boost their marketing campaigns took some of my advice and got explosive growth with just a simple change. It yielded thousands of fresh Twitter followers, Facebook likes and more importantly.. new email opt-ins that had never been on their list before.

I don’t want to spoil all the fun for you, I’ve prepared the entire case study as a free no-gimmick PDF download.

Click here to download this awesome case study.

The method is something radically easy to do, and you can follow in their footsteps with just a few minutes of setup.

P.S. It might surprise you that this customer has both brick and mortar locations as well as an online membership program.

If you loved this freebie, think you could share it with a few friends?

Click here to Tweet this case study

About Travis Ketchum
A smart ass marketer who doesn't take no for an answer and always questions the status quo. Connect with me on Google+. Convinced yet? Get more tips and great content 100% free.

Follow me on Twitter · Visit my website →

Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.

We wanted to find a way to build an email incredibly fast, in a way that people actually find interesting, engaging and well - cool. It took a lot of testing to weed-whack through all the hype and find something that really worked.

The result? We ended up building our own solution, focused around the idea of contests and rewarding people for taking the actions that ultimately led to more leads on our email list. Everyone wins (and some literally do!), because as it turns out people love contests regardless of their market place.

Click to continue…

{ 9 comments… read them below or add one }

Jerry June 22, 2012 at 8:46 AM

Great case study. I read this before via UBD.

Anyways, I ended up buying contest domination (developer license) and will be using it for my client’s new contest.

However, I do have a question regarding contest domination. Please see my email from this comment and get back to me as soon as possible.

I’ll also post my clients case study here as soon as the contest is complete.



Travis Ketchum June 22, 2012 at 9:31 AM

Jerry, sent you an email!

Glad the case study motivated you to take action, that’s more than most people ever do unfortunately. Looking forward to seeing your clients case study and maybe we can get it posted on here for everyone else to benefit from when it’s ready.


Alessandro Zamboni June 22, 2012 at 1:14 PM

Hi Travis, also I grabbed a copy of the awesome contest domination WSO, within a golden value domain name connected to IM and contests. I hope to able to complete this project as soon as I can, after checking your awesome case study 🙂

Thanks so much and see you soon,
Alessandro Zamboni


Travis Ketchum June 22, 2012 at 3:15 PM

Feel free to email me a link to your contest if you’d like me to take a look at it, I’d be more than happy to give you some feedback if you want.

Thanks for being an awesome customer 🙂


Mann June 24, 2012 at 12:12 AM

Yo Travis!

Great case study. Very informative. TX. Got some good ideas from this. Dope!

I’ve noticed you’ve got some capabilities going (changing CD background, putting graphics in rules area, etc) that we don’t have. At least, I don’t think we have ’em. Are they going to be available in the next version? I really like the dark background — it really makes the contest info pop off the page!


Travis Ketchum June 25, 2012 at 10:19 AM


It’s a special version that I released for a marketing forum. I’ve considered giving my existing users a modest upgrade offer to get the version with skins to cover the cost of having my developer add it in. What do you think?


Nikki Johnson June 25, 2012 at 4:16 PM

I think this is an excellent case study and I see how it can be very helpful.


Travis Ketchum June 25, 2012 at 4:17 PM

Glad you enjoyed it Nikki!


Miki Vicioso @ MLP October 1, 2012 at 8:07 AM

Great read travis! Users love free things and definitely running a contest is the way to go.


Leave a Comment

Previous post:

Next post: