Are Degrees Useful?

by Travis Ketchum · 2 comments

There used to be a time in America where simply graduating high school was a big deal, but the expectations quickly grew as more and more families could afford to go to a University. Today’s Bachelors feels more like an expensive high school diploma when entering the work force, yet for business related functions it still doesn’t feel useful. What the heck is going wrong?!

Being Relevant

I recently graduated from Washington State University with a degree in Marketing and a minor in International Business. While the experience there was fantastic and I was able to meet a lot of people it seems difficult to quantify the value and return that the traditional business program can offer. If I had taken that same amount of money that was spent on a four year degree, don’t you think I could have networked with the leaders in my industry of interest and learned from the best? Being relevant with today’s business demands seems to be something Universities are struggling to keep up with.


How can a prospective student get more value out of their passion for business? The internet is completely saturated with “make money online gurus” that offer limited value and leave most people out in the cold. It is more and more difficult to find legitimate mentors online, and even tougher still to validate that you have learned anything. Why isn’t there an online degree program from these individuals that would hold weight out in the business world?

I personally feel that a lot is being left on the table by these simple informational products from a brand and revenue perspective because so many of the legitimate specialists have both real skills and their own web based services that compliment what they could be teaching new students. There is no reason that these honest professionals shouldn’t be the harvard of the online eduction world when it comes to business. It could be the perfect funnel to a special “alumni” pricing of their amazing tools that they use internally to produce millions of dollars in revenue and profit.

About Travis Ketchum
A smart ass marketer who doesn't take no for an answer and always questions the status quo. Connect with me on Google+. Convinced yet? Get more tips and great content 100% free.

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{ 2 comments… read them below or add one }

Elizabeth February 4, 2011 at 2:42 PM

I love this post Travis, a lot of which we talked about yesterday. You bring up a huge point, the colleges cant keep up with the changing times. Not just in business it goes for my field too. Theres always something new out there. Something we can be learning from, and sometimes that isn’t at a university.


Travis Ketchum February 4, 2011 at 2:45 PM

Thanks for taking the time to comment Elizabeth. The usefulness of degrees across the board is interesting, I remember in high school that the administration actually tried to talk us into vocational schools and showed up the hiring (demand) and pricing (pay) data. Blew me away there there was a larger ROI per dollar spent on education for vocational vs professional.


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