Travis Ketchum

How Websites Keep Users

by Travis Ketchum

Google and Facebook are driving up your cost of switching services, are you even ware of how they do it?

Succeeding with Failure

by Travis Ketchum

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The Reality of Perception

by Travis Ketchum

Warren Buffett is going “all-in” with the American economy. How does the reality of perception effect your startup brand, and how can you leverage this to build a successful business?

Can Charity be a “For Profit” Business Model?

by Travis Ketchum

Is the non-profit business structure really the best option for driving dollars and impact to your favorite causes? We argue that for profit business will make the biggest impact in the long run, and here’s why.

Twitter Takes List Control

by Travis Ketchum

Twitter is rolling out a limited beta to users to try out “lists” in order encourage users to follow more people and have managable feeds.

Product Value vs. Value Proposition

by Travis Ketchum

What is the difference between a products value & its value proposition, and why should you care as both a consumer and a business?

Web Company: Step 1

by Travis Ketchum

The first steps for a budding web entrepreneur include getting their name out there and to start developing a community seed. Follow along as I give you a guided tour in my personal development of MBG.

Finding Your Niche

by Travis Ketchum

Big business doesn’t happen in a garage anymore. Tech companies today need to have a niche, and become a specialized business in order to attain a loyal following and a profitable model.

Twitter in the Classroom

by Travis Ketchum

A University of Texas professor finds a unique way to leverage Twitter in her classroom.

Digg.com Enables “Digg Ads”

by Travis Ketchum

“Digg Ads” actually provide value to the user experience, delivering relevant results and rewarding the advertiser for quality ad copy with related content.

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