Travis Ketchum

Good Design Matters

by Travis Ketchum

I don’t think anyone argues that designing for conversion is important.

But is there more to it than just A/B testing button colors and copywriting?

Great design isn’t just a luxury of high profile websites anymore, in fact it’s more critical.

Good design is now the price of entry, just like having great content. Tweet This

Stop offering products, Start giving experiences

by Travis Ketchum

If your business has a consumer facing product, and you sell it based on features alone then you are doing it wrong.

Entrepreneurship. The New American Dream.

by Travis Ketchum

The American dream used to be a white picket fence, 2.5 kids and a Mercedes in the drive way. But things have changed a little bit… Today, the dream is to own a business. To be an entrepreneur. It’s a really interesting culture shift when you think about it, sure many people still value what [...]

How Are Smart Phones Being Used?

by Travis Ketchum

What’s with all the buzz around smart phones changing the world? Here is how people are actually using them.

What is Internet Marketing?

by Travis Ketchum

Internet Marketing is seemingly way more complex than it really needs to be. Here is a simple three point definition of what internet marketing is.

How I Got Started With Internet Marketing

by Travis Ketchum

Interview with Brandon Na of Seattle Organic SEO and Travis Ketchum talk about starting business early, overcoming obstacles and the hustle of a young entrepreneur’s lifestyle.

How To Rock Google+

by Travis Ketchum

It feels like a social network pops up daily, but Google+ has engagement through the roof. Here how they did it and how you can leverage Google+ with your community.