Branding
Viral Mechanics: Case Study (warning profanity)
What are the mechanics of viral content? Case study of particular good example.
New Twitter Button, Brand or Platform Control?
Is Twitter just trying to control its platform, brand, or both?
Personal Brands and Employment
Personal branding is an amazing outlet to show off not only what you can do, but who you are. These intangibles are difficult to represent during an interview, so help your potential employer out!
Warm Leads vs. Cold Leads : Case Study
How are Jonathan Volk, John Chow, Jeremy Schoemaker and many others realizing a 150x return on their marketing investments? Affiliate Marketing guru’s numbers revealed in this case study.
Ads vs Premium vs Freemium
Why does Hulu think they can get away with Ads AND a fee in the age of the internet?
LeBron’s $787,522.75 brand, in 2 hours
LeBron builds a nearly $800k brand on Twitter in ~ 2 hours
The Affiliate Marketing Persona
What type of people are affiliate marketers?
Digg v4 : Hyper-Differentiation
The new version of Digg (v4) brings great features and a slick interface. But will it be enough to convince the mass population that they are still relevant and useful for finding great content?
Steve Jobs, Gary Vaynerchuk & Paradigm Shifts
Do content and service providers ‘get it’? How the orchestra of Steve Jobs, the ideology of Gary Varynerchuk and the shifts of market demands are changing our lives faster than ever.
Too big to fail? Too small to win?
Do small businesses even have a chance against the big guys? How do you think Google raced to the top when there were already 5 well established competitors in the market?
