Branding

Most People Hate Success

by Travis Ketchum

Getting some negative press from less than credible sources? It’s okay because not everybody has to like you! Stick to the quality of your content & services to be customer centric and you will come out on top.

The Exclusivity Illusion

by Travis Ketchum

Ever wonder how Costco beats our competitors who have seemingly identical business models? Membership & Customer VRIO. Find out more!

The Reality of Perception

by Travis Ketchum

Warren Buffett is going “all-in” with the American economy. How does the reality of perception effect your startup brand, and how can you leverage this to build a successful business?

Viral Campaigns for Profit?

by Travis Ketchum

Viral marketing creates massive returns for the brands included in the content. But what can a brand manager do to drive these results and capitalize on the opportunities at hand?

Advertising Fragmentation

by Travis Ketchum

Advertising strategy is much like clientele strategy, the more refined your campaign; the higher the conversion and effectiveness.

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