Branding
When to cut and run
Being a passionate entrepreneur comes with as many drawbacks as positives. How do you deal with separation of passion and idea to make logical decisions?
The Story -> The Relationships: Part 2
Understanding where users want to go is they key to developing the product and/or service to get them their in the baby steps that many people need.
The Story -> The Relationships: Part 1
Understand the core principles of why we do what we do, and we buy what we buy. If you don’t understand why customers care, then your execution is sunk right out of the gate.
Rising Above Mediocrity
Does your product/service make some customers want to puke? If NOT, then you are doing something WRONG. Take a chance for bigger success.
KISS Business Model
Keeping your business simple to maximize profits and efficiency.
Komo News Radio 12/2009
Talking MyBigGive with Brian Calvert of Komo News Radio
It’s Always the Story
Is your product or service simply just that? Or is it a way to become part of your customers life story in a way that creates real connections and builds a lasting relationship?
Anticipating Consumer Emotion
What does it look like to be genuinely two steps ahead of what consumers think they want? Will the gamble pay off big time?
Social Media could learn from Hikers
How can Social Networks learn from hikers to create a more meaningful user experience with connections that hold weight for their community?
Fill the Tank on a College Budget
One of the Hallmarks of being a poor college student is having to decide between Shampoo and Deodorant for that last $5 in your bank account. But what about food?
