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Info Products Suck (But make a lot of money..)
Info products offer little value, but make the authors rich. A quick apology for the entire industry.
Viral Mechanics: Case Study (warning profanity)
What are the mechanics of viral content? Case study of particular good example.
Axe the Business Plan
Throw away your business plan and ship something.
New Twitter Button, Brand or Platform Control?
Is Twitter just trying to control its platform, brand, or both?
Crowd Mentality
Entrepreneur -> Lead users -> Mass market. Here is a perfect example of the breaking point to reach mass appeal
Personal Brands and Employment
Personal branding is an amazing outlet to show off not only what you can do, but who you are. These intangibles are difficult to represent during an interview, so help your potential employer out!
Warm Leads vs. Cold Leads : Case Study
How are Jonathan Volk, John Chow, Jeremy Schoemaker and many others realizing a 150x return on their marketing investments? Affiliate Marketing guru’s numbers revealed in this case study.
Ads vs Premium vs Freemium
Why does Hulu think they can get away with Ads AND a fee in the age of the internet?
LeBron’s $787,522.75 brand, in 2 hours
LeBron builds a nearly $800k brand on Twitter in ~ 2 hours
The Affiliate Marketing Persona
What type of people are affiliate marketers?
