Packaging
Info Products Suck (But make a lot of money..)
Info products offer little value, but make the authors rich. A quick apology for the entire industry.
New Twitter Button, Brand or Platform Control?
Is Twitter just trying to control its platform, brand, or both?
Digg v4 : Hyper-Differentiation
The new version of Digg (v4) brings great features and a slick interface. But will it be enough to convince the mass population that they are still relevant and useful for finding great content?
Steve Jobs, Gary Vaynerchuk & Paradigm Shifts
Do content and service providers ‘get it’? How the orchestra of Steve Jobs, the ideology of Gary Varynerchuk and the shifts of market demands are changing our lives faster than ever.
Rising Above Mediocrity
Does your product/service make some customers want to puke? If NOT, then you are doing something WRONG. Take a chance for bigger success.
Anticipating Consumer Emotion
What does it look like to be genuinely two steps ahead of what consumers think they want? Will the gamble pay off big time?
Your Product Sucks (Or at least looks like it does)
In marketing there is an important aspect that too many of us overlook when bringing a product to market; how the hell does it look to the consumer?
