Pricing
Info Products Suck (But make a lot of money..)
Info products offer little value, but make the authors rich. A quick apology for the entire industry.
Warm Leads vs. Cold Leads : Case Study
How are Jonathan Volk, John Chow, Jeremy Schoemaker and many others realizing a 150x return on their marketing investments? Affiliate Marketing guru’s numbers revealed in this case study.
Ads vs Premium vs Freemium
Why does Hulu think they can get away with Ads AND a fee in the age of the internet?
Steve Jobs, Gary Vaynerchuk & Paradigm Shifts
Do content and service providers ‘get it’? How the orchestra of Steve Jobs, the ideology of Gary Varynerchuk and the shifts of market demands are changing our lives faster than ever.
The Story -> The Relationships: Part 1
Understand the core principles of why we do what we do, and we buy what we buy. If you don’t understand why customers care, then your execution is sunk right out of the gate.
Securing Angel Capital
What are the best steps for success when trying to get funding for your business? Here is what I have found from pitching my idea over the last 3 months.
Your Product Sucks (Or at least looks like it does)
In marketing there is an important aspect that too many of us overlook when bringing a product to market; how the hell does it look to the consumer?
5 Trending Opportunities of 2010
2010 is not only a new year, it is a new decade. And with this seemingly normal step of New Years passing, everyone gets a sense of renewed energy with a new decade. If you take a look at the way the face of business has changed over the past 10 years it is pretty humbling to think what might be in store for us in the next 10 years.
Succeeding with Failure
Have you found a real market need, developed a solution and are you able to overcome the barrier to entry? If you haven’t already started you are simply afraid to fail. You need to fail in order to succeed to your maximum potential.
Can Charity be a “For Profit” Business Model?
Is the non-profit business structure really the best option for driving dollars and impact to your favorite causes? We argue that for profit business will make the biggest impact in the long run, and here’s why.
