Informational products have always been an interesting beast, there is certainly value in information as Google has completely solidified, but what is it worth and who should actually buy it? That is a tough question to answer, but it is a question that so many so eager to fulfill.

Why they suck

We all need information. That much is fact, but the question is not “do we need it” but rather “who is best to give us this information?”. Often times we buy from people we have heard of, not people who are actually the authorities in any given field. This is the same reason that Tiger Woods is paid millions to represent Buick, when we all know that Tiger Woods is not the best mechanic on the face of the earth (among other things). While this is not always the case, it seems that far too frequently the people who are least qualified to be creating and promoting an information product are the leaders in the pack.

Who makes money

Importantly, the often is not the person who ends up buying the product to fulfill a need they think is currently unmet. Many of these products prey demographics who shouldn’t be shelling out the $50, $500 or $5,000 to “get started” when they could instead be paying off Credit Cards, Loans and other things that are absolutely eating them alive. So many times it seems that informational products pitch “How To’s” based on theory, models that no longer work or BOTH. So who really makes money off of these products? It’s often times JUST the information product producer who leaves little value on the table that can be quantified by customer.

Apologies

Here is where I directly apologize to you and the community as a whole. Not because I have created an information product and charged for it (I haven’t), not because I have made money from informational products (I have..), but mainly because I have subjected my audience to the same flavor of bullshit that has been floating around in the performance marketing industry for the past6 months more than ever. I am sorry for sharing information products that made me money because now I feel like I have done a disservice to you.

From here on out, I promise to more heavily screen the people and offers that I connect you to and make sure that the value is easily quantifiable for YOU before wasting your time talking about it. I hope that you can forgive me for buying into the hype a little bit, I just wanted to set things straight.

The Good Stuff

What I was amazingly interested in however, was the contrast between the conversions of clicks to leads that stem from a very warm (and large) e-mail distribution list that has a) heard of Shoemoney before and b) has been communicated to by the list owner. Luckily enough, non other than Mr. Jonathan Volk of JonathanVolk.com decided to openly use a Bit.ly link with his e-mail push which meant we were able to peak into the results.

Bit.ly is a great way (mostly because of accessibility and free cost structure) to track the number of times your link is clicked, when that is, where its from (application) and what country. However, when doing a very public e-mail push, you are going to get called out on it from time to time.

Quick Background

So first things first, how did Jonathan Volk build up this e-mail list.. and how big exactly is that list? Jonathan Volk, Jeremy “Shoemoney” Schoemaker, Frank Kern, Andy Jenkins and a laundry list of others all operate in the affiliate marketing space to a certain degree. Because of that, they have a large audience that overlaps with each other and at the very least has a very similar set of actual needs. When Jonathan Volk wrote an eBook about effectively advertising with Facebook and other affiliate marketing promotional methods, he was able to leverage his existing relationship with people such as John Chow, Shoemoney to pump his eBook to a ready, willing and eager audience while providing value in exchange for a nifty e-mail address.

Jonathan decided to chime in on my Twitter conversation with John Chow to make sure it was stated that he pulled off this e-mail list for JUST the cost of 3 iPads as Chow has stated…

But there were certainly more promotional methods than just this for Volk, but tapping into lists such as Shoemoney, Kern, Chow and Jenkins was a good way to capture the low hanging fruit. I know for a fact that he also used some Sponsored Tweets to promote his book to the affiliate marketing space. (side note: I plan on covering Sponsored Tweets pretty in-depth very soon).

The 150x ROI

The rule of thumb in the list building business is that a targeted e-mail list provides about $10 of profit per year for each subscriber depending on how effectively they are marketed to. So to figure out the total value return of this list for Volk, lets do some simple math that rounds up on the cost of promotion and down on the number of subscribers.

Subscriber Value: $10

Subscribers: 10,000

Average Subscriber Validity: 3 years

Lifetime Value of Subscriber: $300,000

Cost of acquisition: (3 ipads at $500 ea. ) = $1,500 + (sponsored tweets0 = ~$500 : $2,000

With these quick and dirty numbers, Volk can expect to get up to a 150x return on his $2,000. Not a bad return at all if I may say so myself!! So what about this particular launch that we have click and conversion numbers from?

Warm & Communicative vs. Cold & Direct

Volks list produced 1,629 clicks over a roughly 1 week period and two mailings out of list that is known to be at least 10k.

Click through ratio? (clicks/emails) = 16.29% or lower for an “active” list

Number of leads generated? 824.

Conversion Ratio? (leads/clicks) = 50.58% HOLY SHIT THIS IS GOOD

Cost per conversion (cost per lead/conversions) = $2.43 per lead, but has a much longer lifetime value

What were my results with my leads generated through advertisements?

I generated 588 clicks over roughly the same period of time as Volk, relying primarily on SponsoredTweets for Traffic with a total cost of $25.86

Click through ratio? This is hard to tell because I just used Bit.ly and we don’t know view/click data

Number of leads generated? 23

Conversion Ratio? (leads/clicks) = 3.9% MASSIVE DIFFERENCE

Cost per conversion (cost per lead/conversions) = $1.12

Summary

What is amazing about the difference in lists compared advertising for lead generation is the conversion of leads into your relevant product, service or affiliate offer. If you have a list that you have build of good will with in the community you are going to see a MASSIVELY better response rate from your audience and a much larger return.

In regards to me having a much lower cost per conversion for this particular push, it is important to note that while Volks cost if confined to this case study alone would be more than double what I paid, he will have the opportunity to repeatedly market to this audience for a return that is many, many times larger than what I may generate through this study.

Building a List

How can you build a list and start cashing in the huge return that people like Volk are reaping the benefits of? Here is a check list of things to remember when pursuing this opportunity.

1. You absolutely MUST provide value to your market (doesn’t matter if it is Dog tricks or Car Cleaning) in exchange for their opt-in e-mail.

2. You need to establish connections with as many people related to your targeted industry as possible. This is going to give you a much wider audience and essentially allow you to cherry pick the most active and highest paying users from your competitors list for years of marketing success.

3. GET YOUR LIST STARTED TODAY. Getting it started as soon as you possibly can allows you to compound your results and start seeing the power of list building, lifetime returns and a “list ATM” that so many affiliate marketers are used to at this stage in the game. If you are looking for a high quality service provider to use, Aweber comes highly recommended and gives you the first 30 days for ONLY ONE DOLLAR.

Click here to get the massive Aweber deal and start building your client base today.

]]> http://thecollegestartup.com/2010/07/24/warm-leads-vs-cold-leads-case-study/feed/ 3 http://thecollegestartup.com/2010/07/12/ads-vs-premium-vs-freemium/ http://thecollegestartup.com/2010/07/12/ads-vs-premium-vs-freemium/#comments Tue, 13 Jul 2010 01:52:58 +0000 Travis Ketchum http://thecollegestartup.com/?p=451 With all the fanfare surrounding Hulu after it’s launch (especially in the College scene) as a free LEGAL way to watch premium TV shows (movies are available too, but have traditionally been lackluster). As Netflix got serious about their “Watch Instantly” offerings, many people found themselves signing up for the $9.99/month because it brought many students armed with their existing xbox 360 to get quality content onto their TV’s in a way that wouldn’t have the schools IT department knocking on their door and/or turning off their bandwidth.

So what is Hulu’s response to the higher resolution Netflix offerings? Hulu has notoriously been a completely free offering which was monetized through targeted advertisements, so it was only natural that Hulu would try to have more users (or at least more active) by offering higher quality resolution video across more devices (read: iDevices), and that service came under the name of Hulu +. “Great!” you may be thinking, and at a price of $10/month for recent episodes presented in High Definition it sounds fair.. until you realize that they STILL HAVE ADS.

Hulu has proven more than once that they are driven completely by the content owners (read: taken by the balls), so much in fact that the content owners are arrogant enough to think that with the age of the internet, we as consumers are stupid enough to pay for ad laden content. Hulu is even on record for pleading with ABC to NOT launch their free application on the iPad that gives users access to recent, quality content without an added fee.

Recently, according to ComScore, Netflix has edged out Hulu in traffic across their domain. While ComScore is not a greatly reliable source for accurate information, their trending data is a great gauge for how consumers are voting with their dollars. Why isn’t Hulu absolutely CRUSHING IT with a freemium model right now? Hulu could easily be syndicating their Advertisement laden content across as many devices as possible at standard definition, with an upsell of advertisement free and higher resolution content. In the Internet age, customers are voting that with ads the content should be free, and with a fee it should be high quality and delivered without advertisements.

Freemium is an amazing way to drive user base, upsell opportunities and other revenue generating procedures that continue to drive value for the consumers in exchange for their usage and/or their dollars.

While some lucky bastards people have been getting their iPhone 4 early thanks to a FedEx slip-up, the rest of the United States will be getting their new iPhones tomorrow (myself included). But what is most interesting about this new iPhone launch is that is going to finally popularize a high quality camera in consumer devices. Yes, other phones have had high-end camera components.. and yes, Flip HD cams have been an affordable option for many to start producing 720p video clips for YouTube. However, one of the single best selling hand held cameras continues to be the Apple iPhone.

So, you understand why I mentioned Steve Jobs in the title (CEO & Co-Founder of Apple); but what the hell does Gary Vaynerchuk have to do with a hardware release? Gary’s first book “Crush It!”, a #2 NYT best-seller, talks about the paradigm shift we are seeing in our culture thanks to technology. The new and vastly affordable technology that allows us to connect is also changing the way we consume. Where do you watch your news clips now? Likely online if you are reading this blog, and having a quality 720p camera in your pocket and on a device that can directly upload to YouTube is MASSIVE for the Internet as a platform. As Steve Jobs said when the Apple TV was introduced in 2007 (along the same timeline as the original iPhone) was that YouTube is great, but the consumer source devices were the biggest hold up in the platform for a great user experience.

Paradigm Shifts

As with nearly everything technology based, it feels like the rate of innovation is accelerating at a break neck speed. This has never been more true however than it is currently in the smart phone innovation cycle. We are getting faster chips, better screens and vastly better cameras. Google is outpacing everyone in the past 5-7 months though, ever since the introduction of Android 2.0 with the Motorla Droid. This new combination of feature rich, and capable handsets has helped throw fuel on the competitive fire and pushed every partner in the value chain produce better products at lower price. This is a huge win for consumers and software platform developers, nothing proves this more than the over 220,000 Apps for the iPhone App store at the time of this writing.

The consumer is now a creator, the developer is now an artist and every industry that has been stagnant for centuries (read: news, media etc) is being turned upside down. The people in control of those industries hate it because they are afraid of change, afraid of new models, and afraid of letting consumers have the collective power they have always been on the brink of realizing. However, if these organizations do not realize that ‘resistance is futile’ i.e. RIAA & MPAA, and that consumers are ultimately in control but that we are a) willing to pay for great content & great services; as well as b) if these content & service providers don’t give the market what they want, the market simply navigates around the obstacles to consume how they want.

If these content and service organizations realized that on the flip-side of locking down their content and sticking to their old business models; that in fact going for affordable, mass consumption not only relates to higher revenues, more profit and better business than they might actually wake up to the shift that is already in full swing.

How do you see these new devices changing the way you create, consume or manipulate content? I for one, am very excited at the potential of these devices and can’t wait to get my paws on the new iPhone bright and early tomorrow!

Have you ever taken a step back to think about what makes a story REALLY good? I am not just saying what makes a story “ok” or “kind of interesting”. I am talking about the kind of stories that completely draw you in, and make you feel for each character within the story in a way that is hard to explain. You feel what they feel, you fear what they fear and you are completely engrossed in what is happening. If you look at WHY this is the way it is, you will notice a single reoccurring theme, it is always the relationships within the story that make you CARE.

One of the biggest problems that start-ups struggle with is how to make their potential users care about their product, their service in a sea of offerings. The common misguided ideology is that customers will pick them based solely on price, features, convenience etc. While these are all factors in the buying process, if the customer simply doesn’t care about why the product or service exists then it is all futile. So think about the connection that your product or service can have with your customers to build meaningful relationships (either directly or indirectly). Facebook has done a beautiful job creating relationship value indirectly for their users through creating a service that connects offline connections online. This service has garnished a valuation similar to Ford Motor company and at a breath taking pace.

In tomorrow’s post we will talk about the components that make a successful relationship just that, and help you understand how you can take your product and/or service and approach prospects in a way that gives it meaning, value and a relationship in their minds. Ready?

So what about the times when you just need an extra cash injection to beat your competitors to market, secure a new technology or push through new patents to give your business some protection moving forward? Unless you have a rock star team that has a proven success record, you likely aren’t going to be pitching to Venture Capitalists, instead you will find yourself face to face with Angel investment groups.

Let’s understand the difference between a Venture Capitalist (VC) and an Angel Investment. These are general references, obviously each case can vary, and please seek the advice of a lawyer before making any large decisions regarding your business and funding.

VC’s

Venture Capitalists are usually the most aggressive investors in the industry. Your company often times needs to have noteworthy revenues that are consistent, and a valuation of several million dollars before you get their attention. They usually look for:

• Investments of at least $100k or more
• Want 51% control of your company minimum
• 10x return on their investment within 5 years.

Angels

Angel Investors are much more common in the technology world. These investors typically really believe in the business idea and while they often invest less per business than a VC they make more frequent investments for a diverse portfolio. The type of landscape that Angels look for include:

• $5k – $75k investment range
• 3x-5x return on their investment over the course of ~ 3 years
• Less control of your company (20-30%), they want a say but not control

As a likely technology based start-up company to be reading this post, you probably have a pretty low overhead and are seeking Angel investment over VC capital. As you approach these investors make sure that you tailor your pitch to their appropriate interests. This is very important because these investors see thousands of pitches, so get to the point and assess interest levels.

1. Be clear about how much money you are asking for
2. What you expect the average return to be for the investor
3. Time to payout (Are we talking 2 years? 5 years? 10 years?)
4. Start with low control (20%) but make sure the numbers are reasonable

What should you specifically avoid in your pitch?

1. Don’t use a “top down approach”. EVERYONE says they only need 1% of the market to be rich, use a tangible metric like “if we have 3,000 users X $5 margin per user, we will have $15,000 of gross margin”.
2. What is the competitive landscape? You have competition regardless of how “innovative” your product or service is, it may just not be direct. What could customers be buying instead of what you offer? Note it and take it seriously.
3. How moving parts are their to your business? The KISS mentality is what investors want to see. Each new component that your business involves is another chance for a less than optimal outcome, and an overall decrease in your chances for success.

Apple is notorious for discrete and sexy packaging that has drawn in buyers and changed our perception of the actual products inside. Apple does arguably make a quality product, but even if you disagree based on use of their devices your first impression is nearly almost always met with a “wow.. that looks cool”. It has even brought about videos of their product that are centered solely on the unboxing experience, which has since bled into other products but none garnish the number of views that Apple products do.

The sad part about the video above? It’s not even the fact that the guy opening the box is so taken back by the packaging, but the fact that this unboxing of a mouse has nearly 30k views! So what is the added value for Apple by putting more time and effort into a nifty package for this mouse? Think of all the people who sought out this video and then made a purchase (drives sales), talked about the mouse and it’s packaging (this blog post, discussions with friends) and even more importantly the customers perception of quality before ever actually using the device.

The consumer perception is everything when it comes to turning prospective customers into buyers and often times makes the difference between a products mediocre success and becoming an absolute start in the firms line up. So next time when you are putting together a physical product to add to your line, or creating a web service you need to remember that the presentation of the device is what does the selling. The quality of the product just continues your success… if no one ever buys it to start with it is hard for them to understand the quality.

This same principle is obviously applied to web development, if your website looks like crap but is rock solid; people are going to remember how it looked and be turned off without even realizing it. Having a clean web services that delivers on only a few key fundamentals is how you win the mind of consumers before they even consciously realize it. (Read more about the reptilian brain to find out about buying behaviors here and expect a follow up post this week)

2010 is not only a new year, it is a new decade. And with this seemingly normal step of New Years passing, everyone gets a sense of renewed energy with a new decade. If you take a look at the way the face of business has changed over the past 10 years it is pretty humbling to think what might be in store for us in the next 10 years. The last decade spurred the very idea of internet millionaires, eCommerce and has effectively killed off media outlets that don’t offer their readership methods of engagement (video etc.)

So what are the up and coming opportunities for 2010 and beyond? Thanks to new and empowering technologies like Android 3.0, a 4th generation iPhone and advanced cloud computing we are going to see more web based entrepreneurs this decade than every before.

1. Small Business Marketing

Over the last 10 years, only big brands or those with large amounts of capital were able to effectively push their brand and story online to grow their sales and/or clientele. With all the new technologies however that small business have available, but more importantly the aspiring marketers who know how to use them we will see an influx of firms looking to build their business online. Even brands like Pepsi who just announced that they will forgo their annual SuperBowl advertisement for the biggest social media push to date is just more validation around creating conversations about your brand.

The key success platforms will come in various forms depending on the objective, but include:

Social Media

Ad.ly : Arguably the most aggressive social advertising platform available for larger brands to reach their audience. They have recently launched a Twitter analytics tool to help Twitter accounts look at the demographics of their following. They currently give those people with Twitter accounts the ability to monetize their feed from big brands but are about to announce a self service platform. Check it out here: http://bit.ly/44xZT

Sponsored Tweets : An “Izea Innovation” by CEO Ted Murphy, Sponsored Tweets is the best currently available self service platform for aspiring marketers to deliver a brand message and conversation into the stream. http://bit.ly/6ihki3

Small Business Affiliate

Shoemoney Tools : Do you have a good understanding of your market? Do business such as your local dentist and car dealerships have an under represented web presence? Check out the Shoemoney Tools designed with the power user in mind. Check out the service for a rock bottom $3.95 trial. http://bit.ly/shoeoffer

2.  Android

Right now the iPhone is dominating the charts, but being tied to one carrier that seems to be overwhelmed by the success and not able to deliver the results that consumers demand. So where is the opportunity? Currently developers for Android are wiping the floor by offering sub-quality apps at a premium price when compared to the iPhone. Applications that are awesome and sell for .99-1.99 on the iPhone are gimped on Android while getting away with $15-$20 price tags. Until more developers get on the platform to create amazing applications at iPhone equivalent price points there is a lot of money to be made my start up developers.

3. Web Based Inventory (Small Business)

One of the biggest challenges for small business when it comes to selling online is the ability to track and manage their inventory when selling across multiple channels. This is something big business have overcome with proprietary databases and expensive merchant solutions. However, the first company to create inventory management that ties into point-of-sale computers as well as online transactions will be able to capitalize on a huge market! I feel that this is the most overlooked category of opportunity.

4. Mobile Transactions

The most talked about mobile commerce platform is easily Square ( https://squareup.com/ ) and many of the heavy hitters in the marchant business are taking notice. The last thing those big firms want is another PayPal situation on their hands, but the company who can effectively tie in the mobile application with quality hardware will win the race.

5. Cloud Storage

Consumers are tired of losing their data, and solid state drives can’t seem to get big enough or cheap enough… fast enough. Google knows that data and knowledge are power on the web and want to capitalize with their Chrome OS which will try and convince people that not managing their data locally is a good thing and that they should trust Google with their precious family photos. DropBox seems very poised to take this market, but any application developer who can overcome a “natural” feel to cloud based storage and syncing between local machines will likely be able to up sell customers from a fremium model.

I am sure if you are reading this blog you have probably had a good idea, and perhaps you have even followed through with an implementation strategy, industry analysis/feasibility study etc. but haven’t pulled the trigger. What is stopping you? The bottom line is that talk is cheap, we are all afraid of failure and even the best can’t win 100% of the time.

Here are three of my personal failures that have only led to increased knowledge and awareness of my markets and overall business strategy.

#1: Ketch Computers
This failure is very mixed for me. On one hand it is my most profitable venture to date, and the fact that I started it while still in high school is a point that I am most proud of. However, with that said I certainly made some rookie mistakes that are now providing a compass for my current projects.

Success

• Quick start-up led to profits in the first week
• Found an immediate market need and was able to mobilize quickly
• Grew the client base on word of mouth and personal selling, no promotional cost

Failure

• Not creating a store front to allow customer to come to me without just calling
• Building a huge client list that was essentially just left to rot when I went to college
• Lack of copyrights, brand development etc. to have an entity I could have sold when I left

The biggest failure here was not leveraging Ketch Computers to it’s full potential. The revenues generated in this venture ended up financing most of my college and allowed for an experience that I would have had no other way of attaining with it. However the market demand was so strong that I was able to grow my business in a ridiculously short amount of time. But, that huge demand also meant that other people were assessing the market potential and what was once relatively cornered by me operating without a store front now has 5 small computer firms covering the same client base. That client base and brand equity should have been solidified by me, so that it could have been sold off when I needed to leave the area and allow for consolidation within the market instead of the fragmentation that currently exists.

#2: “Dad’s Weekend” T-Shirts

The idea behind this was a T-Shirt that highlighted the (at the time) growing success of the Washington State football team against an opponent that we were supposed to handily beat. We decided on a design with score boxes that would actually allow you to fill in the game score afterwards to really drive home the personal feeling of the shirt and show off how much we beat the opponent by. The only problem here is that we “Couged” the game and lost pretty shamefully. Before the game we had almost broken even, but unfortunately no one wanted a token to remember the game by, especially one that highlights the ability to fill in the score. The lessons learned were:

Success

• Learned a huge deal about how to price things in the consumer market
• Figured out the need for wide distribution
• Pre-sales do work, but need consolidation in order to be financially feasible

Failure

• The project lost money
• Wider distribution would have allowed for more sales pre-game time and would have likely led to profitability
• The business model banked on school’s pride and an expected win which was handily upset and killed product demand
• The price was too low, low price signals a lot about quality and perceived rarity of your product to consumers

#3: DropBx {Subsidized Clothing}

I had the grand idea of building a business that would profit through subsidies on consumer grade products. The idea was that by allowing targeted graphical advertising on clothing (especially t-shirts and handouts) we would be able to create a quality match between relevant consumers/small businesses and name brands. A basic example would be an online shopping experience that a greek system (let’s say fraternity) could upload a t-shirt design that would extrapolate price (drop-shipping to avoid inventory overhead), and match up sponsored graphical ad zones on the products. So if Coca-Cola wanted to increase the brand awareness in Pullman, WA with males, and a Fraternity in Pullman, WA was developing a t-shirt order Coke could subsidize their production cost with an advertisement.

The users would win by having a significantly lower price point on their product, which the greek system generally is a volume consumer of such goods. The advertiser wins by having a low cost to reach their target audience for an extended period of time (think of how many times you wear an event shirt, I bet it’s at least the magical 3 times). And lastly, we would win by taking a commission from the drop-shipping as well as from the advertising for facilitating the consumer, advertiser and producer relationship. In essence, the more advertisements a consumer allows, the less they pay for the product and the higher the total selling price for us would have been ( drop-ship + advertisements = total revenues). I ultimately scrapped the idea and just redirected the domain (dropbx.com) to my newest project.

Success

• Had the opportunity to conduct a true feasibility study with consumers
• Understood the market need by the consumers
• Quantified the amount of technical work required for such a site

Failures

• New medium feels risky for advertisers
• Brand exclusivity is hard to guarantee without human verification
• Brand association is so unique to each brand, it is difficult to control (Does Coke want to be associated with binge drinking?)

The conclusion here is that if it weren’t for these three experiences that were tainted with failure, I would not have been able to move forward with my current initiatives and have the same insight into an industry that I do today. I am now able to avoid some of the larger potholes in development and quickly get a feel for a product or services success in areas that I have already felt out. So if you can’t come up with at least 3 concrete reasons to not start your new business, then you need to dive in head first because without that experience you will never have the opportunity to make it work.

The biggest regrets in life should be the chances to regret that you never took.

So back to the primary question, why choose a for profit business model when your ultimate goal is create impact for well known charities and causes? Can a business actually thrive under these circumstances? I believe that the answer yes it can thrive, however there is some work to be done in the area of consumer interpretation for your business model. If the business is able to convey that they profit based on performance and percentages, thus only when the causes earn more money does the firm earn more money. This model of performance puts the core functionality of the business first in line, and in this case that core functionality and desire is to create profits and impact for the charities/causes in order to develop a small profit for the firm itself.

Another item to note with a for profit business is that when it’s primary goal is to drive additional revenues so that it can execute on generating funds for causes it is allowed to build up a cash reserve to strategically grow the business and help float the firm through down times when it would otherwise have to let employees go. This built up cash reserve would not be possible with a non-profit leaving it more vulnerable to volatile markets as well diminishing the promotional leverage that the entity would have when opportunities present themselves. With a for profit business model, the firm is able to truly maximize it’s returns when specialized opportunities arise and holistically drive more dollars and value long run into a cause than a simple non-profit would be able to on its own.

My belief that for profit businesses can drive the next wave of socially responsible consumerism, and allow for value without inflated cost is why we chose not to be a non-profit with MyBigGive. We still feel that we have a streamlined process that will allow for a huge portion (70% of all commissions) to be drive back to causes that the users/community vote on and create a profit. We want to strategically make the biggest impact possible, and we don’t see any other way to accomplish such an ambitious task without building ourselves in this fashion.

If you have any feedback or questions please leave them in the comments section, or reply on our facebook fan page and/or a public reply with our twitter feed. All links will be provided below on ways you can interact, engage and enable social change.

http://www.facebook.com/mybiggive

http://www.twitter.com/mybiggive

http://www.mybiggive.com