Value Proposition

Most People Hate Success

Getting some negative press from less than credible sources? It’s okay because not everybody has to like you! Stick to the quality of your content & services to be customer centric and you will come out on top.

The 5 Keys to Follow Through

It always amazes me how the simplest things can mean the difference between running a successful business, or running one into the ground. You would think that it is a common understanding for people to follow through with their promises in order to keep their customers happy.

4 Reasons Why Small Business Will Win in 2010

Think big businesses are the only ones able to make serious money in America? Do you think the Fortune 500 companies are too big to fail? Nothing has proven those theories more wrong than the past two years in American business.

Your Product Sucks (Or at least looks like it does)

In marketing there is an important aspect that too many of us overlook when bringing a product to market; how the hell does it look to the consumer?

The Allure of Treasure {hint:It’s Shiny}

Do you want money? Duh, yes. How about the chance to win a brand new Tesla? Who could say no? Using big prizes when shooting for the top yields big results.

5 Trending Opportunities of 2010

2010 is not only a new year, it is a new decade. And with this seemingly normal step of New Years passing, everyone gets a sense of renewed energy with a new decade. If you take a look at the way the face of business has changed over the past 10 years it is pretty humbling to think what might be in store for us in the next 10 years.

The Exclusivity Illusion

Ever wonder how Costco beats our competitors who have seemingly identical business models? Membership & Customer VRIO. Find out more!

How Websites Keep Users

Google and Facebook are driving up your cost of switching services, are you even ware of how they do it?

Succeeding with Failure

Have you found a real market need, developed a solution and are you able to overcome the barrier to entry? If you haven’t already started you are simply afraid to fail. You need to fail in order to succeed to your maximum potential.

Fueling the Social Media Flame

When building a community around your brand or service, there are so many tools out now to push users with a much smaller barrier to entry than before. This is possible because now users are already signed up for singular services (such as Facebook) and engaging with your specific pages, brands and services is easier [...]