Value Proposition
Info Products Suck (But make a lot of money..)
Info products offer little value, but make the authors rich. A quick apology for the entire industry.
Personal Brands and Employment
Personal branding is an amazing outlet to show off not only what you can do, but who you are. These intangibles are difficult to represent during an interview, so help your potential employer out!
Warm Leads vs. Cold Leads : Case Study
How are Jonathan Volk, John Chow, Jeremy Schoemaker and many others realizing a 150x return on their marketing investments? Affiliate Marketing guru’s numbers revealed in this case study.
Ads vs Premium vs Freemium
Why does Hulu think they can get away with Ads AND a fee in the age of the internet?
Digg v4 : Hyper-Differentiation
The new version of Digg (v4) brings great features and a slick interface. But will it be enough to convince the mass population that they are still relevant and useful for finding great content?
Steve Jobs, Gary Vaynerchuk & Paradigm Shifts
Do content and service providers ‘get it’? How the orchestra of Steve Jobs, the ideology of Gary Varynerchuk and the shifts of market demands are changing our lives faster than ever.
Enjoying the little things
Are you only focusing on the end game? Make sure you take a few minutes to appreciate where you at, who are you are with and what is around you. Life is hard, but it could be a lot harder.
Too big to fail? Too small to win?
Do small businesses even have a chance against the big guys? How do you think Google raced to the top when there were already 5 well established competitors in the market?
The Story -> The Relationships: Part 2
Understanding where users want to go is they key to developing the product and/or service to get them their in the baby steps that many people need.
The Story -> The Relationships: Part 1
Understand the core principles of why we do what we do, and we buy what we buy. If you don’t understand why customers care, then your execution is sunk right out of the gate.
