Content Marketing Replay by Hiten Shah

by Travis Ketchum · 0 comments

KISSmetrics LogoWe were lucky enough to get Hiten Shah, the Co-Founder of KISSmetrics to get on the line with us for about an hour and do a brain dump on how KISSmetrics kills it with content marketing.

He covered all kinds of things about how to avoid vanity metrics, what type of content draws in the most customers and not just pageviews etc.

There is a TON of content and value in this presentation so you may have to watch it twice to catch everything, I know a few of you in the chat were saying how difficult it was to keep up because so much of this was new to you 🙂

P.S. The audio is slightly ahead of the slides, sorry about that.

What did you think? I’d love to hear from you in the comments below, feel free to ask any additional questions that weren’t answered in the webinar.

P.S. You can download the PDF of Hiten’s Slides by (Clicking Here)

About Travis Ketchum
A smart ass marketer who doesn't take no for an answer and always questions the status quo. Connect with me on Google+. Convinced yet? Get more tips and great content 100% free.

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Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.

We wanted to find a way to build an email incredibly fast, in a way that people actually find interesting, engaging and well - cool. It took a lot of testing to weed-whack through all the hype and find something that really worked.

The result? We ended up building our own solution, focused around the idea of contests and rewarding people for taking the actions that ultimately led to more leads on our email list. Everyone wins (and some literally do!), because as it turns out people love contests regardless of their market place.

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