Entrepreneurship. The New American Dream.

by Travis Ketchum · 2 comments

Entrepreneurship, the new American dream

The American dream used to be a white picket fence, 2.5 kids and a Mercedes in the drive way. But things have changed a little bit…

Today, the dream is to own a business. To be an entrepreneur.

It’s a really interesting culture shift when you think about it, sure many people still value what was previously “the dream”, but the idea of not fitting into the corporate mold and instead being your own free agent is much more enticing than being a modestly paid mid-level executive.

Look at the recently idolized American icons like Steve Jobs, who in his passing was labeled as the Einstein of our time (I don’t think that’s far off either in my opinion). But Steve Jobs was a true entrepreneur in every sense of the word, he started several wildly successful ventures and did his biggest act twice.

Being an entrepreneur isn’t just about risk taking though, it’s about satisfying the urge to push innovation forward and really change things. Entrepreneurship is quickly becoming one of America’s favorite past-times because the dream of starting something from nothing in your proverbial garage and turning it into a billion dollar business lights a fire in the soul of so many young aspiring minds.

It is important to note however, that for many it’s not just the money or the fame of being an innovator that drives them to do what they do. Entrepreneurs get into it because they truly think they can change the world – they don’t accept the status quo. Entrepreneurs exist to solve problems both known and foreign to the consumer population.

Ignoring the word “NO”

It’s likely that you know at least one entrepreneur in your life, and they have probably appeared hardheaded at times when they just won’t take no for an answer on anything. It’s not that they are pushy, but that they imagine things in a different way than everyone else. They have a vision of what COULD be, instead of what is.

An interesting example for this way of thinking comes again from Steve Jobs in his insistence to not do market research. He would famously say “I don’t ask people what they want, because I haven’t created it yet.” Unfortunately for many people who work a 9-to-5 job that they hate, even if they re-imagine how things could be they seem to always fall short of taking action.

What’s stopping you?

If you are reading this post or this blog, chances are good that you have an entrepreneurial spirit and are either deep intro entrepreneurship now, or would like to be.

So I pose two questions, one to each type:

1. If you ARE an entrepreneur, what’s stopping you from having the breakaway success and bringing your imagination to reality? There are people like me all over the place that would love to help you.

2. If you WANT to be involved with entrepreneurship, why haven’t you started? Do you blame not having enough time but watch TV? Resources and money but you buy Starbucks?

Life is your canvas, we are all waiting.

[Photo Credit]

About Travis Ketchum
A smart ass marketer who doesn't take no for an answer and always questions the status quo. Connect with me on Google+. Convinced yet? Get more tips and great content 100% free.

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Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.

We wanted to find a way to build an email incredibly fast, in a way that people actually find interesting, engaging and well - cool. It took a lot of testing to weed-whack through all the hype and find something that really worked.

The result? We ended up building our own solution, focused around the idea of contests and rewarding people for taking the actions that ultimately led to more leads on our email list. Everyone wins (and some literally do!), because as it turns out people love contests regardless of their market place.

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{ 2 comments… read them below or add one }

Rick Holden December 4, 2011 at 1:15 AM

Being an entrepreneur is not easy. It takes a lot of effort and responsibility. The success of business depends on you, If you manage the business well it will definitely grow but if not, It will fail. Everything we do in this word has a risk and it is our choice if we take it or not. I wish you luck on your new business.


Travis Ketchum December 6, 2011 at 2:23 PM

Thanks for the comment Rick, I completely agree that running a business is a more than full-time commitment and it takes a ton of hard work to make it fly. There is so much opportunity out there though, that if you can stick to making killer solutions for your customers and truly care about solving their problems you will undoubtedly do well.


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