Filling Holes vs Innovating

by Travis Ketchum · 1 comment

Twitter has been telling developers for months to stop “filling holes” in their product and start innovating. Pretty big words coming from a company who is now reaping the benefits of 3rd party development efforts and plagued by downtime.

There is an interesting difference between filling holes and innovation is often the application of the product or service. For instance, the very public issues with the iPhone 4 (which I now own) are ‘magically’ solved by the Apple produced bumper case. The fact that the product solves an issue that shouldn’t even be there in the first place rubs me the wrong way.

Build, Build, Build
In contrast though, there are some real opportunities in similar market categories. For instance I have a burning desire to buy a case for the iPhone 4 that is equipped with a threaded hole compatible with tripod stands.

I also know that I can’t be the only one who has this need because the picture quality on the new handset is equal to a flip cam and mid-level point and shoot camera. So why is there no product on the market? Time & Demand.

Time after a product launch is logical, and eventually goes away. But what about demand? I mentioned that there must be some level of demand for this based on quality, audience and usage. However gauging actual demand for a product is a daunting task and products that don’t fill holes cone with an added level of risk.

So is your product or service filling holes or innovating? If it’s filling holes, how can you more clearly define your value proposition?

By the I wrote this entire post on my new iPhone 🙂

About Travis Ketchum
A smart ass marketer who doesn't take no for an answer and always questions the status quo. Connect with me on Google+. Convinced yet? Get more tips and great content 100% free.

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Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.

We wanted to find a way to build an email incredibly fast, in a way that people actually find interesting, engaging and well - cool. It took a lot of testing to weed-whack through all the hype and find something that really worked.

The result? We ended up building our own solution, focused around the idea of contests and rewarding people for taking the actions that ultimately led to more leads on our email list. Everyone wins (and some literally do!), because as it turns out people love contests regardless of their market place.

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{ 1 comment… read it below or add one }

Yamaha Lover July 1, 2010 at 4:10 PM

There’s too much blood in my caffeine system.

Sent from my iPad 4G

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