Getting Back to Basics

by Travis Ketchum · 1 comment

So as you may (or if new, may not) have noticed I have done quite a bit of housecleaning around the blog.  What used to be a rounded blue and orange template heavy with added graphics and other extras is now a clean and spartan white design that tries to focus on the key aspects of this blog that people seem to enjoy.

“Why switch it up? The other blogging format seemed just fine?”

I felt that I owed the (2 actual) readers I have a better reading experience that was easier to navigate, more pleasing to look at, and offered a much improved commenting platform. I understand that new visitors are going to likely be annoyed by the lightbox pop-up added to the site, but it needs to be understood that in order for this blog to exist in its current form (minimal advertising) it is important to build an strong communication channel through the 7-week course.

What do you think of the new design? The code is supposed to be clean and SEO friendly out of the box and it has given me a chance to learn some CSS and PHP, although it has also reaffirmed that I will never be a coding professional myself, and instead will hire out the right people to make sure it is done right and done in a timely manner.

About Travis Ketchum
A smart ass marketer who doesn't take no for an answer and always questions the status quo. Connect with me on Google+. Convinced yet? Get more tips and great content 100% free.

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Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.

We wanted to find a way to build an email incredibly fast, in a way that people actually find interesting, engaging and well - cool. It took a lot of testing to weed-whack through all the hype and find something that really worked.

The result? We ended up building our own solution, focused around the idea of contests and rewarding people for taking the actions that ultimately led to more leads on our email list. Everyone wins (and some literally do!), because as it turns out people love contests regardless of their market place.

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{ 1 comment… read it below or add one }

Emily October 6, 2010 at 2:01 PM

I like it. It’s easy to read, but I think if it’s going to be this clean and white, you should make sure you continue to have killer awesome pictures for something to focus on. And I love the details on the “connect with me” logos.

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