Keeping Your Venture Fit & Trim

by Travis Ketchum · 0 comments

Do you approach your venture like a product or a service? Regardless of what it actually is, you will want consider approaching it as a service every time for the best user experience.. and I am going to tell you why.

Product vs. Service

When developing a venture like a product, you often approach it from a feature list perspective which causes bloat and takes away from your core goals of the venture. For instance, if you want people to shop on your website you want to make sure that any feature added to the site is something that helps your visitors shop and share. This is how a service works, where as a product often times is seen as a “this feature would be cool” instead of “how will this feature help us achieve our primary goals?”

Completing a loop

Another problem with products is that they are typically one way transaction. The customer purchases/consumes the product and that is where the story ends without many opportunities for your customers to spread the visibility. With service based philosophy you think more about a rolling relationship between you and the customer that gives your venture an opportunity to continue the story beyond the initial point of contact. With present day social graphs (Facebook, Twitter, LinkedIn, Namesake etc) there are so many opportunities for ventures story to wander into new circles of influence.

How is your venture being treated like a service? Where are your pain points?

About Travis Ketchum
A smart ass marketer who doesn't take no for an answer and always questions the status quo. Connect with me on Google+. Convinced yet? Get more tips and great content 100% free.

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Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.

We wanted to find a way to build an email incredibly fast, in a way that people actually find interesting, engaging and well - cool. It took a lot of testing to weed-whack through all the hype and find something that really worked.

The result? We ended up building our own solution, focused around the idea of contests and rewarding people for taking the actions that ultimately led to more leads on our email list. Everyone wins (and some literally do!), because as it turns out people love contests regardless of their market place.

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