There are a ton of people who love to tell you little tricks here and there to convert more visitors into subscribers.
I love reading them, and collectively they are super valuable because it’s definitely easier to capture more of your existing traffic than it is to get fresh faces (even though new traffic is what nearly every marketer obsesses over).
Plenty of startups have come out to focus on making the pre-launch process viral. For instance, LaunchRock comes to mind as a prime example and the results are huge.
But what happens after you’ve already launched your product, blog etc but just aren’t seeing anymore swells of sign-ups?
Big budget companies have been throwing money at developers to create a custom solution, and it’s almost always the same.
It’s a contest where you exchange your email for a chance to win, and sharing increases those chances.
Brilliant, except that it costs between 5k and 10k for most people to implement.
So we had an idea… what if we just forked over the cash ourselves to build a plugin that anyone could use for a reasonable price?
Why Contests Work
People will do almost anything on the internet for the magical price of free.
Not that this should be abused, or that it’s even bad for society, it’s just the way it is.
What people are ever more willing to do for free is start the snowball of inviting all their friends if it helps improve their chances of personal gain.
It’s the simple profit motive. Offer people what they want in exchange for the action you want as frictionless as possible for maximum results.
An argument could be made for the quality of leads you get from contests, but nearly every marketing expert will agree that at the end of the day more leads = more money/influence etc.
Introducing Contest Domination
I’ve been rolling this idea around in my head for a while, and it’s super close to going live for everyone to run their own contests with ease on WordPress.
Until we open the flood gates though, I wanted to do something a little fun.
I’m personally going to buy someone a full year of DropBox Pro (my favorite cloud storage solution), and I’m going to give it away using an early release candidate of the software so you can play around with it too.
To enter the contest and potentially score some DropBox Pro loving, go here and follow the instructions.
Feedback would be awesome as it’s not quite finished yet, but I’m excited to help the many of you who have been struggling with running contests to explode your lists with the current tools on the market.
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