Moving to Seattle

by Travis Ketchum · 4 comments

I have been missing in action for the last few weeks because my life has been a whirl wind and if any of you are following me on Twitter you are already aware that I have been busily moving from the Skagit Valley area down to Seattle and started a new position with Apex Learning. This new position, while certainly adding a lot more to my plate will not be taking away from my key focal points with projects online and I completely plan on delivering content and services for all of you guys!

Apex Learning

Some of you may be wondering, “Who the heck is Apex Learning?”. Apex Learning (in a nut shell) offers a suite of digital curriculum for grades 9-12. They are in a hyper-growth stage and have been on a hiring spree to manage the growth, which in my opinion can lead to the most interesting culture within a company.

Apex was originally founded by Paul Allen and had their first “real” funding come from Vulcan (a Paul Allen VC firm). The company has had a sorted past trying to find it’s footing within the industry and figuring out how the secondary education market works from a business perspective. While they are a digital/technology based company, make sure you don’t call them a technology company. In the words of management, “Apex is an education company that uses technology as a mode of transportation.” This distinction is interesting because it highlights the type of culture that the company employs to define who they are with their audience, educational institutions.

Why the move?

I was at a point in my life that called for a change, and a graduation of sorts in responsibility. Now that I am done with Washington State University and have been expanding my network, I was looking to throw myself into a larger base of people that share my interests and skill sets. Working with Apex Learning helps me accomplish my geographical goals, stabilize personal revenues (still not taking a paycheck from a number of my projects to reinvest as much as possible into growing them as an asset), network with like minded people, and to better understand corporate structure.

Sorry I have been gone so long, I hope to be back to a regular schedule asap!

About Travis Ketchum
A smart ass marketer who doesn't take no for an answer and always questions the status quo. Connect with me on Google+. Convinced yet? Get more tips and great content 100% free.

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Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.

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{ 3 comments… read them below or add one }

Michael Dossett November 1, 2010 at 6:40 PM

Travis – I never got a chance to say congratulations on the new job! It sounds like an exciting opportunity for you and I’m looking forward to hearing about your continued progress and professional growth.

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Travis Ketchum November 1, 2010 at 8:27 PM

Thanks for the kind words Michael! I think there is a lot of value to be found and I am excited to see where it takes me. I can learn quite a bit and the company is at an exciting stage that I am going to be proud to have on my resume. How are things going for you over at WSU?

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Amy November 15, 2010 at 10:08 PM

You didn’t tell me this is the same company that partnered with Allen Interactions! Thats the software they use at my old job to create web based training… and what I wish we could get at my new company! I’m a little jealous.

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