Namesake, one of the more promising start-ups from California driven by a very bright and talented team. The founders Brian Norgard (co-founder of Ad.ly, Newroo) and Dan Gould. I had the delight of connecting with Brian Norgard recently and was able to talk with him about what the project nicknamed as the “LinkedIn killer” by some of its avid fans (which is an incredibly short list due to its uber exclusive beta testing period to date).
What I love
- The user interface is absolutely gorgeous
- It is simplistic, which means it is easier to convey its value proposition
- Builds around your existing social ties (Twitter, Facebook, LinkedIn, Youtube)
- Real time opportunity routing
- Endorsement graph
What I don’t (aka feature wish list)
- Some kind of quality score and search-able list for routed opportunities as the community grows
- An infinite scroll type feature to see more than just the last 3 things someone posted
I can’t help but wonder how the activity feed is going to be handled as this site grows. According to Brian Norgard, as of today there are only 168 people on Namesake due to its hyper exclusive on-boarding. But, that being said, if any team has the talent and the brains to solve that problem it is going to be these guys. It is already plain to see with this small group of users though how valuable the friend-to-friend referral and endorsements are going to be.
However, with LinkedIn now reaching 80 million users signed up, how do you think Namesake is going to be able to make a case for those with other profiles to put in the effort of developing yet another social graph within Namesake ecosystem without being perceived as actively job seeking? I would still fill out Namesake even if I wasn’t looking for a job because I think it represents your level of authority within certain fields but employers may not share the sentiment. What are your thoughts? Let me know below or with an @ reply on Twitter!