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The Volt Experiment (impact of hands on)

by Travis Ketchum

If you’ve been on Twitter for a while, chance are that you’ve heard of a service called Klout that tries to judge how influential you are based on the social signals it collects across the various accounts you authorize the service to monitor. Anyone who has talked with me about Klout before knows that I [...]

Love Reading Again, Win a Kindle Touch

by Travis Ketchum

I have something (that I think) is fairly embarrassing to admit. I used to hate reading with a fiery passion – but I always felt out of the loop because of it. The funny part is that I KNEW reading the right books was one of the best ways to quickly consume the essence of [...]

Create Love Crazed Customers

by Travis Ketchum

It seems like my inbox is flooded with promises of “ninja ways to increase conversions” from some guru who got a special insight from a drunk guy in a Russian bar that generated an extra $100k in profit. B.S. radar going crazy yet? Besides the obvious problems with this kind of nonsense, is that even [...]

Why Real-Time Data is Worthless

by Travis Ketchum

The trendy feature of every analytics tool right now is real-time data. You’ll get to watch visitors move through your site so you can pull insights in real-time and react immediately. This sounds great in theory but it’s a waste of your time. Why? Because you need two things in order to get any value [...]

PSA: WooFramework Vulnerability

by Travis Ketchum

If you use any of the very popular Woo Themes then you may have woken up to a bit of a nasty surprise today – but there is a solution! They sent out an email letting all of their users know that they’ve been getting pummeled by a DDoS (Denial of service, basically people who [...]

4 Sexy Landing Page Fixes for Huge Conversion Boosts

by Travis Ketchum

For those of us who run a blog, own a website or work in Internet Marketing, the goal has and will always be to get as many visitors to our site to convert as possible. While the conversion part may be a little different for some of us (sales, reads, shares, subscriptions, etc), the work [...]

Go to College or be an Entrepreneur?

by Travis Ketchum

There has been a lot of buzz recently about the sky rocketing cost of getting an education in the United States because, most recently, there is talk about the Government stepping in to do something about a proposed doubling of student interest rates. It’s worth nothing that not too long ago, student debt exceeded credit [...]

Want to Post on The College Startup?

by Travis Ketchum

What’s one way almost everyone tells you is a great way to get links and attention? Guest posting! But it’s a ton of work. There’s usually big process in approaching people to let you write excellent content for them. It’s a bunch of back and forth that I want to try and minimize, and I’d [...]

Internet Marketing For Everyone Else

by Travis Ketchum

It’s pretty typical for people in the “Internet marketing world” to basically just try to out market each other, and we have to work so incredibly hard to try and stay ahead of the game. To make matters worse every time we find something that works, it has an expiration date on it before other [...]

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