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Introducing The College Startup Forum

by Travis Ketchum

I love working with people I meet through The College Startup, but I’ve always felt like something was missing. People either love or hate forums, but I always thought it would make a welcome addition to the community here. And while I had played around with countless solutions they all seemed to more or less […]

Why Online Marketing is About Partnerships

by Travis Ketchum

This is a guest post by Matt Smith. Matt (@MattASmitty) is an online sales and marketing dude. Currently Matt runs BusinessPirate.com, which teaches you how to build your own video course business. So you want to be an online marketer? The dreams of controlling a million person email list and having thousands of consumers visiting […]

Your Traffic Means Absolutely Nothing

by Travis Ketchum

I have a point of contention with the way many people approach online marketing. There appears to be an arms race to the number of likes, follows and blog page views with little regard to what they mean. Let me explain, there are many services out there that will email a crazy large database or […]

Special LinkedIn Advertising Webinar

by Travis Ketchum

The response that I got after posting my 10k LinkedIn Ads experiment was simply amazing. It was shared on the popular social networks several hundred times, had healthy conversation in comments, on social and through personal emails. You’ve made one things crystal clear to me. You love raw data, and you want to know more […]

Why Contests Freaking Rule

by Travis Ketchum

Everyone wants to control a big juicy email list for one simple reason. Profit. It’s a huge asset to have a healthy email list and great social media exposure sitting in your back pocket for just about anything. The first use case is the most obvious one, where you can email out an offer to […]

Timeline for Brands (more than just a facelift)

by Travis Ketchum

Facebook let loose some awesome updates for their brand experience pages today. You should definitely go to your fan pages and enable the new timeline feature, but be aware of the new tweaks to how to engage your audience in the very near future. Something brilliant happened today, and it enabling timeline for bands is […]

Being highly effective (and insanely great)

by Travis Ketchum

Being highly effective isn’t just part of a catchy book title, however habits have a lot to do with it – but more with your habits towards your team and how you prioritize life. In order to reach any kind of real success you need to have organization and a systematic way of doing things […]

Building Credibility with Google Author

by Travis Ketchum

A how-to guide for setting up Google author on your WordPress blog, including instructions for the most popular frameworks (Thesis & Genesis).

Making Contests Simple for WordPress

by Travis Ketchum

There are a ton of people who love to tell you little tricks here and there to convert more visitors into subscribers. I love reading them, and collectively they are super valuable because it’s definitely easier to capture more of your existing traffic than it is to get fresh faces (even though new traffic is […]

3 Sure Fire Ways To Build Reader Trust

by Travis Ketchum

Ever wondered why your competitor is having runaway success and you aren’t? Here are three sure fire ways to boost your trust with readers.

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