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Namesake Preview: Lethal Endorsements

by Travis Ketchum

Namesake, one of the more promising start-ups from California driven by a very bright and talented team. The founders Brian Norgard (co-founder of Ad.ly, Newroo) and Dan Gould. I had the delight of connecting with Brian Norgard recently and was able to talk with him about what the project nicknamed as the “LinkedIn killer” by some of its avid fans (which is an incredibly short list due to its uber exclusive beta testing period to date).

5 Rules of Raising Capital

by Travis Ketchum

Getting money for your start-up is, quite simply, a huge pain in the ass. Here are my 5 rules of raising capital.

Age of Design

by Travis Ketchum

Usability now has a focus on beautiful design to make a web experience more like an application. Welcome to the Age of Design.

My Mobile Toolkit

by Travis Ketchum

How to run a start-up while on the go. The “must have” list of hardware and software.

Info Products Suck (But make a lot of money..)

by Travis Ketchum

Info products offer little value, but make the authors rich. A quick apology for the entire industry.

Viral Mechanics: Case Study (warning profanity)

by Travis Ketchum

What are the mechanics of viral content? Case study of particular good example.

Axe the Business Plan

by Travis Ketchum

Throw away your business plan and ship something.

New Twitter Button, Brand or Platform Control?

by Travis Ketchum

Is Twitter just trying to control its platform, brand, or both?

Crowd Mentality

by Travis Ketchum

Entrepreneur -> Lead users -> Mass market. Here is a perfect example of the breaking point to reach mass appeal

Just Haven’t Met You Yet

by Travis Ketchum

Starting a business isn’t easy at all – in fact I can say without a doubt that starting not one, but two businesses so far it has been the most challenging thing in my life…

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