Personal Brands and Employment

by Travis Ketchum · 1 comment

Interviews are daunting, and quite frankly they suck. With the economy how it is, what is a potential employee supposed to do in order to differentiate themselves from the rest of the applicants? In a word: Personal Brand.

People like @Garyvee have been promoting personal brands as a way to get to the next level, but what about if you can’t afford to jump right into the lush lifestyle of a talent agency representing you with speaking deals, book gigs and other lavish luxuries that people in that caliber are enjoying from their personal brand? What if, as crazy as it sounds you need to “take the deal” as Seth Godin says and go for a ‘regular’ job to earn more money?

All Hail the Personal Brand

While some employers may be timid about hiring an up and coming personality that is building their brand, the smart employers also know that the value you can bring to the table far exceeds the risk of losing you to bigger and better things. How will they know this? Because someone who is working on building their personal brand through blogs, social media, forums and other forms of communication really understands what is going on in the technology, marketing, communication, pr etc.

Personal brands are a great way to showcase your creativity, enthusiasm for whatever category you want to work in and give a potential employer some insight into who you ARE as opposed to just what you can DO. Personalities are equally as important as abilities to many employers, how are you building your brand?

About Travis Ketchum
A smart ass marketer who doesn't take no for an answer and always questions the status quo. Connect with me on Google+. Convinced yet? Get more tips and great content 100% free.

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{ 1 comment… read it below or add one }

Mike D August 3, 2010 at 10:50 PM

I’m a staunch advocate for building one’s personal brand. I am working diligently to cultivate my own, and I know you are on the same journey. I don’t doubt for a second that having a strong, unique, and precise personal brand adds immense value to one’s “beyond the resume” qualities that can be brought to the table for prospective employers to examine.


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