This past weekend was the SeattleTweetup at HasOffers, a local favorite of the Seattle Tech scene that is doing some really interesting things in the performance marketing space. This event that I did with John Chow was a huge success as we had tons of people filtering in and out over the 5 hours that it went on, which isn’t hard to imagine when you see that people like Rand of SEOmoz and others were in attendance plus the free food and drinks! For those who weren’t able to make it, check out the video below and make sure you come on out next time we throw together a meetup because it’s the place to be for this market.
Seattle Meetup at HasOffers
Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.
We wanted to find a way to build an email incredibly fast, in a way that people actually find interesting, engaging and well - cool. It took a lot of testing to weed-whack through all the hype and find something that really worked.
The result? We ended up building our own solution, focused around the idea of contests and rewarding people for taking the actions that ultimately led to more leads on our email list. Everyone wins (and some literally do!), because as it turns out people love contests regardless of their market place.