It seems like my inbox is flooded with promises of “ninja ways to increase conversions” from some guru who got a special insight from a drunk guy in a Russian bar that generated an extra $100k in profit. B.S. radar going crazy yet?
Besides the obvious problems with this kind of nonsense, is that even if these tricks DO work – it never lasts. The name of the game should be sustainability of income.
Worst yet, the refund rates from people who feel duped by whatever method you used to get them to buy feel taken advantage of and even betrayed.
And in case you haven’t noticed, a customer who feels betrayed is not only a high PR risk but they are next to impossible to keep around with their wallet open.
People hate to feel tricked. (DUH!)
So while there are thousands of things you can do to make a sales page better such as better copywriting, split testing images, better explaining your value proposition etc there is one thing that blew ALL of those out of the water for me.
I found that changing one little thing in the way I approached sales pages created a massive 381% increase in sales conversions and historically low refund rates for my product.
It completely blew the doors off of my business and I’ll never be turning back.