As I mentioned in my HasOffers open house post, I had the chance to meet Jeremy Schoemaker (better known as “Shoemoney”) which was a little different experience than I had anticipated.
First thing’s first: Online persona and Offline persona are usually two different things.
Shoemoney is a pretty damn genuine guy, and he doesn’t dance around the fact that his persona online is out to polarize popular opinion. What happens when you polarize an audience? You get debate, traffic and page views; in a word “genius”. Additionally, while Shoemoney knows that he is a idolized in the Affiliate Marketing / Blogging space to the point of minor rockstar-dom he can keep his cool and bullshit with everyone else.. because at the end of the day he is just another guy enjoying a little Captain Morgans.
The Shoemoney Team
I have been lucky enough to deal with the Shoemoney team before meeting them in person (@ddn @tighb @shoemoney primarily) and found that they take a no-nonsense approach to projects, people and business. In person wasn’t much different and I really hope that I have an opportunity to work with them again.
Have any of you met Shoemoney or his team? If so, what did you think?
http://www.shoemoney.com
Yesterday, a cool company called HasOffers was nice enough to put on an open house for clients and potential clients. Special guest Jeremy Schoemaker was there (“Shoemoney”) for some extra fun. One thing I couldn’t help but notice about the type of people both at the event as well as employees was the type of person it takes to be in affiliate marketing as a general rule. What is more shocking though is the difference between the people who are actually making it compared to those who aren’t.
Performance Marketing vs Performance Talking
I am always amazed at how many people are “in affiliate marketing” that really only make $20 bucks here and there by spamming their friends with links compared to actually understanding how to setup a marketing funnel that when you put $1 in, you get more than $1 out.. while not all funnels are scalable (in fact many are difficult to grow vertically) you can at least generate repetition in your practices to know what is profitable vs what isn’t.
The most interesting part of this though is that the people who make the $20 must like to count numbers more than once because they are usually the people who act like they are pulling in $200k + a year in profit from their activities, while the people who are the real deal give you a hint of what they are doing without giving away their profitable niche (unless of course their talk is what makes them money). Because the industry moves so fast, if someone is eager to tell you about how they are making money you need to seriously ask yourself if this person is a) only making money by telling you their “secret” or even worse b) what they are trying to sell you USED to work but now is a saturated market that will likely never work again they way it did for them.
My next post will be about finally meeting Shoemoney in person (disclosure: I have worked with Shoemoney Media on a project) and how being successful doesn’t mean you have to claw people to be on top.
