Updated Logo, Thoughts?
by Travis Ketchum · 4 comments
As you may have heard, my LinkedIn Ads case study is about to be featured in some official marketing materials from LinkedIn.
I’m excited about being able to share our success story with others in hopes they can find some value from it. However, I knew my previous logo just didn’t do the blog justice for what I want the brand to say.
To me anyway, “The College Startup” is the idea of doing things lean, out of the box and genuinely new to get results that are “up and to the right”.
I wanted a quick refresh on the existing logo, so one of my followers on Twitter quickly got back to me and delivered the goods within just a few hours and for a killer rate.
If you want someone handy with the Adobe suite on your contact list that doesn’t cost an arm and a leg, I’d suggest you add Andrew Hendrie.
What do you think of the makeover?
Tagged as:
blog,
Branding,
logo
About Travis Ketchum
A smart ass marketer who doesn't take no for an answer and always questions the status quo. Connect with me on Google+.
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Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.
We wanted to find a way to build an email incredibly fast, in a way that people actually find interesting, engaging and well - cool. It took a lot of testing to weed-whack through all the hype and find something that really worked.
The result? We ended up building our own solution, focused around the idea of contests and rewarding people for taking the actions that ultimately led to more leads on our email list. Everyone wins (and some literally do!), because as it turns out people love contests regardless of their market place.
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{ 4 comments… read them below or add one }
Hi Travis,
I like your previous logo better because it’s cleaner looking.
Will
That’s fair feedback – I wanted something with some character to it though instead of just being Lobster 1.4 font. There is still some room for improvement on this version though, I’ll give you that
Well, don’t ask a Creative Director if you don’t want to hear the answer…
I’ve never seen the old logo, so I can’t comment on that… but IMHO, this is Basic Logo 101. The font is fine (as far as it goes, but it could be done more elegantly and with more panache), but that arrow thing flat-out sucks. It looks like something done in 2 seconds with a ruler. That, too, could be done much better.
Finally, what exactly are you trying to say with this logo? Is it to evoke a sense of the college experience? I’m not sure what meta message you’re trying to impart here.
Honestly, if it was my class and this was a professional submission, I’d give it a D. Seriously. Sorry.
Now, I’ll be the first to admit I’m a hard ass on graphics. When you’ve been a pro for a long time, it goes with the territory. So I will be the first to admit I look at things entirely differently from “joe average.” Factor that in to what I’m saying.
At the end of the day, your logo only has to please one person, my friend. And that is YOU.
I appreciate the honest, candid feedback. How would you do it then if it were up to you?