Building a sustainable business is all about how well you can gather and maintain an audience. An email list is still one of the most viable ways to do just that.

We wanted to find a way to build an email incredibly fast, in a way that people actually find interesting, engaging and well - cool. It took a lot of testing to weed-whack through all the hype and find something that really worked.

The result? We ended up building our own solution, focused around the idea of contests and rewarding people for taking the actions that ultimately led to more leads on our email list. Everyone wins (and some literally do!), because as it turns out people love contests regardless of their market place.

Click to continue…

{ 4 comments… read them below or add one }

Will June 19, 2012 at 2:10 PM

Hi Travis,
I like your previous logo better because it’s cleaner looking.



Travis Ketchum June 19, 2012 at 2:29 PM

That’s fair feedback – I wanted something with some character to it though instead of just being Lobster 1.4 font. There is still some room for improvement on this version though, I’ll give you that πŸ˜‰


Mann June 24, 2012 at 12:19 AM

Well, don’t ask a Creative Director if you don’t want to hear the answer…

I’ve never seen the old logo, so I can’t comment on that… but IMHO, this is Basic Logo 101. The font is fine (as far as it goes, but it could be done more elegantly and with more panache), but that arrow thing flat-out sucks. It looks like something done in 2 seconds with a ruler. That, too, could be done much better.

Finally, what exactly are you trying to say with this logo? Is it to evoke a sense of the college experience? I’m not sure what meta message you’re trying to impart here.

Honestly, if it was my class and this was a professional submission, I’d give it a D. Seriously. Sorry.

Now, I’ll be the first to admit I’m a hard ass on graphics. When you’ve been a pro for a long time, it goes with the territory. So I will be the first to admit I look at things entirely differently from “joe average.” Factor that in to what I’m saying.

At the end of the day, your logo only has to please one person, my friend. And that is YOU.


Travis Ketchum June 25, 2012 at 10:19 AM

I appreciate the honest, candid feedback. How would you do it then if it were up to you? πŸ™‚


Leave a Comment

Previous post:

Next post: